Who is Joan

GROWTH MARKETING: strategy + execution.

I have been dedicated to Growing Businesses for 20 years, both for FMCG brands (Pampers, Always, among others from Procter & Gamble, and Freixenet) and 100% Digital and 100% e-commerce Startups (Ulabox, Rohlik Group). 

Expertise in Growth Marketing

My expertise in Growth Marketing is based on a mix of data analysis, creativity, strategy and execution. I've helped both consumer goods companies such as startups to scale their results in a sustainable manner, to increase both your sales and the value of each customer.

1

Acquisition strategy: search engines, social ADS, affiliates, referrals.

2

Experimentation & CRO: design and analysis of A/B testing, UX, heatmaps.

3

Funnel & retention: email marketing, nurturing, onboarding, cross‑sell/up‑sell.

4

Automation + Martech: CRMs, workflows, tags, tracking advanced.

5

Analytics & Data‑driven: definition of KPIs, dashboarding, reporting.

6

Management of teams and partners: project management, coordination of agencies and internal teams.

7

Training and mentoring: workshops, training statement (corporate Esade, etc).

Now it is time to grow your business, can I help you?

If you are looking for a strategic partner to implement strategies for growth marketing, optimize your conversions, or scale your results, you're in the right place.